Google’s Spam Update for March 2024: A Step to Stop Abuse of Websites

Google made an important change to its search algorithm on March 5, 2024, to combat websites that employ spammy techniques. The “March 2024 Spam Update” de-ranks websites that do not adhere to Google’s webmaster rules to enhance user experience. Let’s examine in this Google’s Spam Update Blog post the three new policies that Google has […]

Why your business needs SEO

SEO can be a lot to get your head around, but as consultants we take the pressure off! We understand it for you and your business. Our search engine optimisation (SEO) work generates new business leads and customer engagement for your company. Not only do you have peace of mind that best SEO practice is […]

SEO – an evolving discipline

At its heart, search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a particular webpage. SEO is complex and ever-changing but fundamentally it is about understanding what people are searching for, the answers they are seeking, the words they are […]

Why a branding strategy is a key business tool.

Andy Cameron-Smith, managing director What is the perception of a brand? A logo, a colour pallet, an image or is it something more? The American Marketing Association define a brand as… “A name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers.” For […]

SEO in 2020…some thoughts.

Justine Bourne, digital marketing account manager. So looking ahead to the new year and the question is raised as to what we can expect in 2020 for the ever changing and growing world of SEO. I am not a big one for making predictions, but I have been giving some thought to what we might […]