Why your business needs SEO


SEO can be a lot to get your head around, but as consultants we take the pressure off! We understand it for you and your business. Our search engine optimisation (SEO) work generates new business leads and customer engagement for your company. Not only do you have peace of mind that best SEO practice is done, but also the time it takes (which can be anywhere from three to 12 hours per week) is off your plate, meaning you can get on with what you do best!

We also use technical SEO to improve user experience and allow search engines to effectively crawl your site. Our team of marketing experts ensure all technical aspects of your site will function correctly, enhancing your website and boosting your ranking and visibility with Google, while growing your reputation. 

All forms of SEO work together to boost your engagements, visibility and rankings, and at GoGo we put together a holistic strategy to do this. That means we aren’t going to sell you the ‘be-all and end-all SEO package’ – for most businesses, a more rounded approach is needed for a long-term conversion strategy. For example, SEO works incredibly well with pay-per-click (PPC) campaigns, and they in turn support each other. 

Why invest in SEO?

  • Boosts trust and credibility by appearing high in searches
  • Supports content marketing
  • Works really well with PPC
  • Gives you competitive edge
  • You’ll reach more people
  • Better exposure in local services – increase engagement, traffic, conversions
  • Improves website visibility 
  • Improves engagement rate
  • You’ll get quantifiable results

SEO consultancy 

We’ve touched upon this above, but GoGo have a consultancy practice, meaning we take time to really understand your business and its goals. We then create a marketing strategy which supports this, and come up with bespoke KPIs (key performance indicators). 

We look at the long-term plan for your business, not just a short-term view of ranking positions, by creating a more rounded strategy to get your business where you want it to be. It’s rare that SEO alone will propel your business towards achieving its ultimate marketing goals. 

We tie in many marketing tactics to do this, including SEO, technical SEO, web design, PPC campaigns and social media strategies. There’s also no catch-all approach and strategies will differ from business to business – that’s why we tailor each response.

If you would like to discuss your marketing needs, get in touch with our team!