IRL Group


IRL Group

Web Design & Development
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IRL are industrial flooring experts. Servicing companies across a huge range of sectors, they provide high quality flooring options that are tailored to specifically suit the individual environments and uses of each client’s space. To better demonstrate their specialist services online, IRL needed a new, responsive website with a modern, fresh feel to it.

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Without a responsive website, IRL would almost certainly be losing online traffic. Smartphones and tablets are key to modern browsing habits and websites must therefore be built responsively so that they can be viewed clearly and pleasantly on any screen size. As an agency, we only build responsive sites as we believe that to do otherwise is irresponsible.

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A new, modern feel was cultivated by introducing large images, simple transition effects, and by keeping the layout uncluttered. This was also emphasised in the content. We focused the website onto the four core services IRL provide to ensure clarity and focus in the CTAs and for users. User experience was also made simpler by the side menu and intuitive navigation.

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The functionality of the site goes beyond just aesthetics, however. We created a PDF document library of manufacturer information that can be filtered by users in order to easily find the information they require. We have also enabled maps and contact forms so that users can get in touch with IRL for surveys and quotes.