Leicester Post-16 Choices » GoGo Marketing
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Leicester Post-16 Choices

Branding, Web Design and Development

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Style is a multi award-winning moveable walls specialist that provides flexible space to a wide range of market sectors. While Style’s existing website was rich in content about their products, it somewhat lacked in communicating who Style are as a business. Company culture and ethos is becoming an evermore important factor in how consumers choose the businesses they buy from and work with, so Style wanted to build on their current site to incorporate these important elements more clearly.

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As the existing Style website is only 4 years old, it’s already a responsive build. Still, the new site would improve on the responsive functionality and ensure compatibility with new devices. We place high value on building responsive websites because to do otherwise these days is a real waste. Without a responsive build, your website won’t display or function properly on mobile devices – devices that are now many people’s primary device for browsing the web – which risks you losing out on potential clients.

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The new Style Home Page presents a cleaner, more dynamic aesthetic. The angular lines and layered parallax effect reflect the nature of Style’s products, with sections designed to slide inwards on the scroll to further emphasise their product range and create an exciting visual user experience. While retaining Style’s core product range as the main focus, the new home page also nudges videos and case studies further into the limelight as well as introducing an entirely new section that highlights Style’s press and media mentions.

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The Why Us page serves as the central element for emphasising Style’s brand personality. There is a heavy focus on dynamic content on this page, with elements that draw in the user as they scroll down the page. The unique effects really push what’s possible within a browser on this page, without losing sight of the messaging that seeks to inform clients why Style is different from other companies and why they should choose to work with Style.

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