What is a brand voice and why does your business need one?

How to Find a Brand Voice for your Business The importance of digital content in a marketing strategy has made the development of a consistent brand voice more important than ever. When businesses think about their branding they often focus on how the brand looks visually; paying particular attention to the fonts, colours and designs. […]

Why a professional logo is important for your business

Every business needs a logo to market itself and what they do.  It’s important to understand how a logo can affect how your audience perceives your business and what you do. It should unpin your values and missions, and reflect who you are as a business. Having a good logo will also build brand loyalty […]

How does content marketing build brand loyalty?

How does content marketing build brand loyalty? “How does content marketing build brand loyalty?” I hear you ask. Well, it is a commonly known fact that content marketing helps you and your business to build a relationship with your business’ customers. Content marketing is a great way to promote your products or your services; but […]

The Top 5 Benefits of having a Great Online Presence.

The importance of having an online presence: With reliance on the digital world at an all time high, having an effective online presence has never been more important. Let’s be honest, long gone are the days of rifling through the yellow pages, whilst being drenched from the burst water pipe over head. We now simply […]